Chapter 19, Problem 19.13MA

Summary Introduction

Case summary:

Many MNC’s (multinational companies) suffered with respect to patent issues. Person B‘s patent was revoked by after the Indian generic drug manufacturers challenge. Person B was also orders to give license to the Country U‘s company to use the product and sell it for 1/3th price which was charged Person B. Country I decides to offer patent protection after the entry to the world trade organization in the year 1995.

Country I is the fast growing market in the pharmaceutical field. Though it is dominated by the low-cost Country I generic drug producer. The government was to protect the industry. Country I were the cost of medicines in very low.

Characters in the case:

• Country I
• Country U
• Person B

To discuss: The multinational company which is having difficulties in expanding to Country I.

Introduction:

The moral rules and principle behind the regulation and operation of the marketing is termed as marketing ethics.