EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 19, Problem 19.24MML
Summary Introduction
To determine: The strategies that are utilized in adapting the products to a global market and which will be the best strategy.
Global market:
The activity that deals with the buying and selling of the services and goods throughout the world is known as global marketing.
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