EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
Question
Book Icon
Chapter 19, Problem 19.1DQ
Summary Introduction

To discuss: The term 'global firm' and the major decisions involved in international marketing.

Introduction:

A firm that operates in more than one country is termed as global firm.

Expert Solution & Answer
Check Mark

Explanation of Solution

Global firm and major decisions midst international marketing:

Global firm operates in multiple countries. It gains marketing, production, research development, and financial department that are unavailable to domestic competitors. The company views world globally as a single market. It decreases the importance in national boundaries that develop transnational brands. It increases capital obtaining materials, components, and manufacturers to market goods where it can carry out the best job.

The six important decisions midst international marketing:

  1. 1. Understand the environment of global marketing
  2. 2. Establish globalization for products
  3. 3. Decide market penetration and factors of entry
  4. 4. Frame methods for market entry
  5. 5. Set a global marketing program
  6. 6. Decide organizational global marketing

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning