EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Question
Chapter 19, Problem 19.21CC
Summary Introduction
Case summary:
Company I is the biggest retailer of furniture. It sells all its furniture all over the world of 41 countries with various culture needs and also it represents the different needs and culture. Company I was very conscious ti adopt the offerings and it stores as to it appeal to the each markets taste.
Characters in the case:
- Company I
To discuss: The reason for Company I to sell its product in Country C at lower price compared to the sale price of other countries.
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