EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 19, Problem 19.23CC
Summary Introduction
Case summary:
Company I is the biggest retailer of furniture. It sells all its furniture all over the world of 41 countries with various culture needs and also it represents the different needs and culture. Company I was very conscious ti adopt the offerings and it stores as to it appeal to the each markets taste.
Characters in the case:
- Company I
To discuss: Whether the Company I needs to expand quickly than 20-25 stores a year.
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