EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 19, Problem 19.16VC
Summary Introduction
Case summary:
Company M is running a leading employment site in Country U. It started to globalize its business to abroad. Company M has made it to 50 more countries and has been recognized as a successful business. Even in economic times, Company M has performed well and also invested more in new technologies.
Characters in case:
M Company
To discuss: The challenges faced by the global market M by global
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