EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 19, Problem 19.10AC
Summary Introduction
Case summary:
Country C has raised as a massive social media market. This began an attractive market for the companies like Media F, Media G, Media T, and Media Y. Country has a broad control on the internet activities and websites by Country C government. Because of this many companies’ sites were blocked in Country C. On the other though most of the sites were block by the government of Country C, Country C is the most active country in online.
Companies who wants to enter the social market of Country C needs to shape their business carefully according to Country C’s culture, platforms, consumers, and regulations.
Characters in the case:
- Country C
To determine: The modes to enter the Country C by Company X and whether it’s a right time to enter Country C.
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