EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 19, Problem 19.3DQ
Summary Introduction
To discuss: The four methods of joint venture used as a method for entering another country.
Introduction:
One of the method of entering the foreign market is joint venture.
Summary Introduction
To discuss: The difference of joint venture from the other methods.
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