EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 19, Problem 19.14AC
Summary Introduction
Case summary:
N company a video streaming service is expanding all over the globe. By the end of 2016, N Company currently has services in 50 countries and wants to expand its service to 200 countries. N company is tending to face many challenges like inadequate household income and lesser percentage of households with high speed internet connections. It also faces language challenges in F Country as there is a cultural restriction for some English content programs.
The next countries to have N Company are Country I, Country S, and Country P. The offerings of N services will be at a price of €7.99 per month coverts to $8.97 during the period of expansion.
To determine: The market sales potential with the help of current exchange rate and whether the dollar is strong or weak compared to euro.
Summary Introduction
To discuss: The reason why companies based in Country U is concerned when Country U dollar is stronger than other currencies.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
ALso, need references this too please.
About this Assignment
For a marketing professional, waiting until a major competitor enters your marketplace before reacting usually means that you will
lose significant sales and profits as you scramble to counter the "invasion." It is best to be prepared by analyzing relative strengths
and weaknesses, not just from your viewpoint but also from the point of view of major potential competitors.
This assignment is designed to have you take an objective look at both sides of a marketing battle so that you can create solid,
actionable defensive strategies. Your output will consist of two detailed and comprehensive SWOT analyses, as well as a strategy
summary. The full assignment should total 1,000 words.
Prompt
"Big City" is a U.S. metropolis of some 1.8 million people with all of the characteristics one would expect of an urban/suburban
center. One such characteristic is a plentiful supply of the usual fast food franchises, including McDonald's, Burger King, Jack-in-the-
Box, Domino's,…
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
Knowledge Booster
Similar questions
- QUESTIONS 3: Discuss how socio-economic conditions of South Africa influence marketing decisions for Herbskin Naturals. Provide examples of how these conditions might affect pricing an product availability strategiesarrow_forwardUnderstanding,The importance of cash budgets for all types of businesses and individuals cannot be overemphasized. The following 6 steps to cash flow control are critical I need help Creating a monthly cash flow budget. Determining the amount you need to achieve your business and personal financial goals, including enough to pay taxes and fund your retirement. At the end of each month comparing cash inflows and outflows to make necessary adjustments to cash spending or saving. Accounting software can help automate the process. Set aside cash each month to pay your taxes on time. Make quarterly contributions to a retirement account. Establish a line of credit with a bank, or investigate other short-term financing sources, well before you think you will need the extra cash. a. Assume for item #2 that a business' actual cash flows are not enough to achieve its business goals and some necessary adjustments must be made. How can I Name at least 4 adjustment procedures that businesses can…arrow_forwardCase Study: "Rebranding Paradise: How the Hawaii Tourism Authority Adapted to Post-Pandemic Challenges" Background The Hawaii Tourism Authority (HTA) is a DMO responsible for marketing Hawaii as a premier global destination. Before the pandemic, Hawaii welcomed over 10 million visitors annually, but COVID-19 caused a 98% drop in tourism in 2020. As travel resumed, the HTA faced new challenges: * Overtourism concerns from residents* Sustainability pressures * Changing traveler expectations The Challenge In 2023, the HTA had to decide: 1. Should they return to mass tourism marketing to boost short-term revenue?2. Or should they rebrand Hawaii as a sustainable, regenerative destination, potentially attracting fewer but higher-value tourists? Key Considerations: * Resident Sentiment: 67% of locals believed tourism was harming Hawaii (2022 survey).* Economic Impact: Tourism accounted for 21% of Hawaii’s GDP pre-pandemic.* Competitors: Other DMOs (e.g., Tourism Fiji, Tahiti) were also…arrow_forward
- Any 5 sample qualitative research topics related to marketingarrow_forward1. Answer the following. • simple meaning of product offerings • description of styling pins and clips • description of chains and belts • description of cinchers & styling tape • description of hair accessoriesarrow_forwardProduct Offerings of Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessoriesarrow_forward
- Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories in the Philippines. 1. Defining the Target Audience based on the information provided (photo inserted) : •Demographics: Location, income, and family status. •Psychographics: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices. •Geographic Location: Where the target audiences lives, including city and region. •Needs and Desires: What motivates the target audience and what they are looking for in a product or service. •Behaviors: Purchasing habits, buying preferences, decision-making processes, and how frequently they make purchases. •Pain Points: The challenges, problems, or unmet needs of target audience faces.arrow_forwardWhat is a good response to this post? One product I use daily is the Belkin 3-in-1 Wireless Charger, designed to charge an Apple Watch, AirPods Pro, and iPhone simultaneously. It features MagSafe compatibility for iPhone, fast wireless charging for Apple Watch, and a dedicated charging pad for AirPods. It offers a sleek, space-saving design and the ability to power all three devices at once making it perfect for users who are deeply integrated into the Apple ecosystem. The intended target market includes tech-savvy consumers who prioritize convenience, aesthetics, and high functionality. More specifically, it appeals to Apple users who own multiple devices and value a seamless, clutter-free charging solution. These consumers are often professionals, students, and creatives who use their devices throughout the day and prefer premium accessories that complement Apple’s design philosophy. For this PEST analysis, I’m focusing on the Economic environment of the U.S. market. One of the most…arrow_forwardWhat is a good response to this post? One of the products that I use on a daily basis is the Apple iPhone. As a high end mobile phone, the iPhone has several premium features such as a high-performance camera system, Face ID, Apple ecosystem integration, and 5G connectivity. Its clean design and simple-to-use iOS operating system have made it a favorite among numerous consumers. The target market is technically oriented customers aged 18 to 45 years who value performance, brand status, and innovation. There are working professionals, students, and creatives who utilize smartphones for productivity, communication, and entertainment. For this PEST analysis, I’ve chosen to focus on economic factors within the United States. One of the most significant economic factors affecting iPhone sales is consumer purchasing power. Since the iPhone is a high-end product with a premium price tag, consumers are more likely to purchase it when the economy is strong, employment is high, and wages are…arrow_forward
- During FY 2005 Plastic Manufacturing had total manufacturing costs are $418,000. Their cost of goods manufactured for the year was $448,000. The January 1, 2006 balance of the Work-in-Process Inventory is $49,000. Use this information to determine the dollar amount of the FY 2005 beginning Work-in-Process Inventory. Helparrow_forwardWhat are the 10 possible styling bundles on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories?arrow_forward1. Provide 10 catchy product names each for: • Cinchers & Styling Tape • Chains & Belts • Styling Pins & Clips • Hair Accessories • Styling bundlesarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning