EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 19, Problem 19.5DQ
Summary Introduction
To discuss: The whole channel view and its importance in the international marketing
Introduction:
Whole channel view is a technique to craft an international channel. This takes all the essential links which is used for allotting the goods and services to the final buyer by the seller.
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