Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.18CC
Summary Introduction
Case summary:
Media Y is claimed as the most watched online video website all over the world. Company G’s video site has captured more than 43% of online video market by way of successfully routing the ever changing environment of marketing. The strategy of Media Y is not mainly to follow the trends but it has projected and sets them. It also came up with television episodes and also movies.
The goal of Media Y is to do give something to everyone. It is capitalized on the mobile technologies so that the users can view at anytime and anywhere. Thus, Media Y becomes the first global television network in the world.
Characters in the case:
- Media Y
To discuss: Media Y in respect to competitive advantage
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Which type of business models does KFC
Have the internet and social media affected theeir business? How?
Which forms of online presence have they used?
Which digital marketing channels have they used?
Have they used social marketing? How?
Why are social networks becoming an increasinglyimportant marketing tool? Find an example online inwhich a company has improved the effectiveness of itsmarketing strategy by using social networks.
Design a digital strategy to reignite growth of Adidas sales across all channels. Focus leverage of digital not only on boosting sales of D2C eCommerce, but also on growing market share in top omnichannel retailers.
Chapter 18 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Knowledge Booster
Similar questions
- Using the Four Faces of Digital Theory, discuss which aspect of the four faces is being used by yourActivision Blizzard in their digital marketing strategy. Justify your discussion with cited examples.arrow_forwardAs it moves forward in fulfilling its mission, what challenges does Facebook face in the future?arrow_forward“Internet has changed the way the business and marketing is done.” discussarrow_forward
- evaluate the effectiveness of DeBeers' marketing strategies and positioning. Identify factors that contribute to its success as well as areas where there is room for improvement. Recommend strategies for enhancing DeBeers' market presence and addressing challenges, including innovative marketing approaches, potential new market segments, and emerging trends. Simply put, what did they do well, where did they fall short, why did these things happen, and what would you recommend for the future?arrow_forwardIn the recent year, scope of marketing has increased to a greater extent. Comment & explainarrow_forwardWhy is m-commerce perceived as being able to increasee-commerce applications?arrow_forward
- Why does Pinterest see Google as their main competitor? By developing new features and products, Pinterest focuses the mobile phone market.arrow_forwardWhy does Pinterest see Google as its most significant competitor, and what are those reasons? Pinterest has successfully carved out a specific area for itself within the mobile app business by consistently developing new features and products.arrow_forwardWhat innovations do you see in Lynk&Cos online marketing?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning