Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 18, Problem 18.8CTE
Summary Introduction

To discuss: The example of a company which successfully uses the blue ocean strategy.

Instead of competing with the competitors a company will use the services or product which has no competitors. This strategy is termed as blue ocean strategy.

Blurred answer
Students have asked these similar questions
Are automobile manufacturers and their dealerships creating an unfair competitive advantage by not sharing information and special tools with independent mechanics? Write an argument supporting the automakers’ actions. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)
5 Is Facebook’s mission statement “to give people the power to share and make the world more open and connected," a product or market-oriented statement? Explain. How is Facebook’s strategy driven by its mission? Is it wise for Facebook to give away it technologies for free?  Why or why not? As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?
Create a new product-oriented mission statement for Facebook. In your opinion product-oriented mission statement is better than market-oriented mission statement? Justify Explain
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College