Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.8CTE
Summary Introduction

To discuss: The example of a company which successfully uses the blue ocean strategy.

Instead of competing with the competitors a company will use the services or product which has no competitors. This strategy is termed as blue ocean strategy.

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