Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 18, Problem 18.13AC
Summary Introduction
Case summary:
The hot industry in the recent days are bottled water which fetches sales of $11.8 billion in Country U. There are various competitors in the field like Company N, Company P and Company S.
Company N is the top most company with sales of $1.18 billion and additional brands fetches $1.6 billion to the overall profit of $3 billion which planned to use this opportunity and manufactured a new brand called Brand R especially for rich women. It includes electrolytes and it is more than the hydration. If Brand R gains just 3% of market share then it will top the 10 selling brands.
Characters in the case:
- Company N
- Country U
- Company S
- Company P
To determine: The Company N’s pure life and the overall market share of Company N in the industry.
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Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas.
China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.
Here are some different accounts of GAP’S brand
https://drive.google.com/file/d/1YmoFEsw3lFYwshkNjm5_cwj2ih6X969t/view?usp=sharing…
Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas.
China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.
Here are some different accounts of GAP’S brand
https://drive.google.com/file/d/1YmoFEsw3lFYwshkNjm5_cwj2ih6X969t/view?usp=sharing…
Chapter 18 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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