Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 18, Problem 18.10AC
Summary Introduction
Case summary:
Many users will find difficult to login the website or signing up the websites and they just leave the page or site without logging in. There are many users who will leave the page only for the main reason of logging in. Social media helps to solve these problems. Social media can be used to login the other third party sites by using its own login credentials.
Media F is the top among other media in this area. There are other media which also helps the users to login the third party sites like Media G, Media L and others. One login credentials will make the job of the users simple and easy.
Characters in the case:
- Media F
- Media G
- Media L
To discuss: The way how Media F addresses the criticism of consumer privacy while logins to the other third party sites and whether it affects the competitive advantage of Company.
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Chapter 18 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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