Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.10AC
Summary Introduction
Case summary:
Many users will find difficult to login the website or signing up the websites and they just leave the page or site without logging in. There are many users who will leave the page only for the main reason of logging in. Social media helps to solve these problems. Social media can be used to login the other third party sites by using its own login credentials.
Media F is the top among other media in this area. There are other media which also helps the users to login the third party sites like Media G, Media L and others. One login credentials will make the job of the users simple and easy.
Characters in the case:
- Media F
- Media G
- Media L
To discuss: The way how Media F addresses the criticism of consumer privacy while logins to the other third party sites and whether it affects the competitive advantage of Company.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
In your opinion, what were the advantages of Skype’s early entry into the VoIP market?
In the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?
1. What are the Business Models for E-Commerce Transactions?
2. What is the current state of the e-commerce environment?
3. Market research on the internet?
Chapter 18 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Knowledge Booster
Similar questions
- What effect does the increased use of e-mail have on postalproductivity?arrow_forwardIn recent years, there has been a meteoric rise in the prevalence of e-commerce. What would you say are the primary elements that lead to the formation of this pattern? Is there going to be more of it? What gives you reason to think that?arrow_forwardIn recent years, there has been a meteoric rise in the prevalence of e-commerce. What are the primary factors that contribute to this pattern? How far will it go? What leads you to believe that to be the case?arrow_forward
- Internet app users get access to two different sorts of services. What sets these specific services apart from similar ones that are readily accessible on the market?arrow_forwardIn recent years, e-commerce has exploded in popularity. What are the primary causes of this pattern? Is it going to keep going? Why do you think that is?arrow_forwardHow Mobile Phones and Payments Have Created a Viable New Market at the Bottom of thePyramid varrow_forward
- Describe the steps you would take to create a worry-free e-commerce platform.arrow_forwardThe Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity, according to industry experts. What impact will this expansion have on the way businesses connect with their customers in the future?arrow_forwardI need this information in two paragraphs pleasearrow_forward
- There may be multiple methods in which the Internet aids in achieving success. How different are these goods and services from one another?arrow_forwardWhich three firms do you do business with in the banking, retail, airline, or parcel delivery industries? How does IT engage, inform, or provide a distinctive customer experience? How effective is digital technology in retaining customers?arrow_forwardE-commerce has boomed recently. This pattern's main causes? Will it continue? How come?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning