Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.1DQ
Summary Introduction

To discuss: The term competitive advantage and how the companies will find their competitive advantage.

Expert Solution & Answer
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Explanation of Solution

The term competitive advantage and how the companies will find their competitive advantage:

Competitive advantage is a benefit gained over the competitors by providing the value to the consumers. The competitors will outperform in their field to win, grow and keep the customers against the competitors.

In recent market situation it is not enough for the competitors to a skill for managing the products, it is also need to have adept to manage the relationship with the customers and a competitive market environment.

Customers are more beneficial in the competitor’s advantage. Thus, building the relationship with the customers is the most important element.

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What are the micro environmental factors and how they impact the a company’s ability to compete in the market.
Big changes for Checkers Sixty60 in South Africa Checkers Sixty60 is set to undergo a series of changes, with ownership structures and drivers affected.  Despite wearing Checkers colours and branding, Sixty60 drivers are not actually employed by Checkers or its parent company, Shoprite – yet. Shoprite uses Pingo, a joint venture with RTT On-Demand, which relies on over 6,000 independent drivers for last-mile logistics.  Shoprite was heavily criticised for its outsourcing, which many argued allowed it to distance itself from direct responsibility for the drivers’ working conditions. Experts stated that the model pushed drivers to maximise their time on the road, creating dangerous working conditions. However, in October, the Competition Tribunal unconditionally approved the proposed transaction in which Checkers would acquire a larger shareholding in—and wholly own and control—Pingo. Another issue facing the delivery service is the high number of foreign workers on the platform.…
ALso, need references this too please.
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