Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.9AC
Summary Introduction
Case summary: In excess of 320 billion coupons are conveyed every year, with in excess of 90 percent of them imprinted on paper. Buyers recover around 1 percent of coupons disseminated, frequently on the grounds that they cut them however neglect to utilize them in the store. Company SS is hailed as the Best Shopping App and Best Finance App, this application has prepared those paper coupons for buyers. Company SS now flaunts 4 million customers and in excess of 50 national retail accomplices.
The application enables buyers to snap a photograph of retailers' paper coupons and recover them at the store. Customers can impart to companions on Site FB and Site TW and pursue others' couponing. Company SS is the principal portable application that outputs the content, pictures, logos, and standardized identifications in printed coupons and makes a versatile coupon. It likewise sends termination date updates and area based notices.
Characters in the case: Company SS.
To discuss: The type of apps that rely on smartphone cameras and the ways they are different from Company SS.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
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Which of the following statements is true of online retailing?
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All the people visiting a typical website convert into paying customers.
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Online retailers cannot provide efficient customer service like their on-ground counterparts.
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There is a lack of security on the Web.
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Online retailing will attract less customers than on-ground retailing.
I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
In a table format, using the seven (7) different themes, summarise the difference betweenmodernism and post modernism.
Chapter 16 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Ch. 16 - Prob. 16.1DQCh. 16 - Prob. 16.2DQCh. 16 - Prob. 16.3DQCh. 16 - Prob. 16.4DQCh. 16 - Prob. 16.5DQCh. 16 - Prob. 16.6CTECh. 16 - Prob. 16.7CTECh. 16 - Prob. 16.8CTECh. 16 - Prob. 16.9ACCh. 16 - Prob. 16.10AC
Ch. 16 - Prob. 16.11ACCh. 16 - Prob. 16.12ACCh. 16 - Prob. 16.13ACCh. 16 - Prob. 16.14ACCh. 16 - Prob. 16.15VCCh. 16 - Prob. 16.16VCCh. 16 - Prob. 16.17VCCh. 16 - Prob. 16.18CCCh. 16 - Prob. 16.19CCCh. 16 - Prob. 16.20CCCh. 16 - Prob. 16.21CCCh. 16 - Prob. 16.22CCCh. 16 - Prob. 16.23MMLCh. 16 - Prob. 16.24MML
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