Company SP expects that every salesman will upsell every exchange by $200 with extra product and guarantee contracts. Company SP sales reps have been prepared to push until they get at any rate three protests. Sales staff who do not meet their objectives are trained. If that does not work, the failing to meet expectations representatives face disciplinary activity that can prompt more night and end of the week shifts, diminished work hours, or even termination. Store supervisors additionally face powerful examination. Characters in the case: Company SP. To discuss: The reasons on whether “walking the customer” a violation of ethics code. The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

Question

Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

Answer 1

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Chapter 16, Problem 16.12AC

Summary Introduction

Case summary: Company SP expects that every salesman will upsell every exchange by $200 with extra product and guarantee contracts. Company SP sales reps have been prepared to push until they get at any rate three protests. Sales staff who do not meet their objectives are trained.

If that does not work, the failing to meet expectations representatives face disciplinary activity that can prompt more night and end of the week shifts, diminished work hours, or even termination. Store supervisors additionally face powerful examination.

Characters in the case: Company SP.

To discuss: The reasons on whether “walking the customer” a violation of ethics code.

The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.