Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.4DQ
Summary Introduction

To discuss: The steps in selling process.

The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

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Discuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?
An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.
For this activity choose a product from above and come up with the following:   What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought)  What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?
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