Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.14AC
Summary Introduction

To determine: The level of sales.

The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

Summary Introduction

To Discuss: The pros and cons of using a company’s own sale force.

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In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
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