Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.4, Problem 15.11LR
Summary Introduction
To discuss: The four factors of customer service against the six logistics cost factors.
Introduction:
Supply chain is a process which includes various suppliers who supplies raw materials to the wholesalers, manufacturer, and retailers. These suppliers make the finished goods and delivers to the customers.
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Chapter 15 Solutions
Marketing - Standalone book
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Discuss the nature and importance of the four logistics-related elements of customer service.arrow_forwardWhat is Logistics Management? how Logistic Management related to Supply chain management?arrow_forwardFrom a logistics perspective, how is network organizationaldesign manifested in terms of relevancy, responsiveness, andflexibility?arrow_forward
- Critical Thinking Can a company’s reverse logisticssystem have a significant influence on how a consumer views the organization and its brand? Arethere specific types of products for which a company’s reverse logistics system could play a more important role in contributing to a customer’s view of the organization? For those companies what characteristics would you expect their reverse logisticssystems to have in order to create high added valuefor a customer?arrow_forwardShort answers are better for me. Thank you have a nice day.arrow_forwardWhy companies have different Logistics Performance Indicators (LPIs)/Key Performance Indicators (KPI)?arrow_forward
- 1. Identify the internal and external factors that need to be considered in logistics planning. 2. Explain how these factors affect logistics planningarrow_forwardHow do service organizations make decisions on place and time of service delivery? Give examples to support your pointsarrow_forwardTrader Joe's value chain? Trader Joe's Inbound and outbound logistics?arrow_forward
- Develop a balanced scorecard for purchasing and supply at an agicultural equipment manufacturer. Explain how a balanced scorecard will be necessary for the successful implementation of the Smart Logistics Initiative.arrow_forwardDiscuss the nature and importance of marketing channels and logistics and illustrate using a concept map.arrow_forwardDiscuss the following activities and explain how they add value to the value chain of ebay: 1. Inbound Logistics 2. Operations 3. Marketing and salesarrow_forward
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