Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15.4, Problem 15.11LR
Summary Introduction

To discuss: The four factors of customer service against the six logistics cost factors.

Introduction:

Supply chain is a process which includes various suppliers who supplies raw materials to the wholesalers, manufacturer, and retailers. These suppliers make the finished goods and delivers to the customers.

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