Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.1, Problem 15.1LO
Summary Introduction
To discuss: The
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers users.
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discuss the significance of an efficient distribution channel in reaching target markets.
Analyze the significance of an efficient distribution channel in reaching target markets.
Why are distribution channels necessary?
Chapter 15 Solutions
Marketing - Standalone book
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Explain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.arrow_forwardChannel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forward
- Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the rationale for the manufacturer having its own distribution network instead of working through independent intermediaries?arrow_forwardHaving an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries? Give examples as well.arrow_forwardDiscuss the advantages of central distribution centers.arrow_forward
- Having an effective channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of workinng through independent intermediaries?arrow_forwardPhysical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing? Is the relationship becoming more or less important? Why?arrow_forwardHaving an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?arrow_forward
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