Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15.4, Problem 15.9LR
Summary Introduction

To discuss: Difference between marketing channel and a supply chain.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

When various firms involves themselves in the performance of creating a product or services to its customers or any industrial users are termed as supply chain.

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