Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15, Problem 2BYMP
Summary Introduction

To discuss: The channels and intermediaries which is best satisfy the important buying requirements of the target market.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

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