Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 4BYMP
Summary Introduction
To discuss: the type of channels and intermediaries Person X has to choose.
Introduction:
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)
Distribution channel rates to what point? select the best answer:
a) communication
b) purchase
c) payment
d) delivery
Outline the four most common channels for businessproducts. Describe the products or situations that leadmarketers to choose each channel
Chapter 15 Solutions
Marketing - Standalone book
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forwardIn e-commerce, there is a distinction between a distribution "channel" and a distribution "medium". 1) Define each of these and describe the key differences. How does the Web factor into defining these differences?arrow_forwardOutline the three major channel strategydecisions.arrow_forward
- Describe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?arrow_forwardWhich distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionarrow_forwardChannel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forward
- Determine how service and channel differentiations differ between traditional and digital marketing. Support your answer with relevant examples.arrow_forwardCASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…arrow_forwardHow multiple channels are used to increase sales or to capture a larger share of the market?arrow_forward
- Explain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumerarrow_forwardWhat is the role of Marketing Channels and Channel Intermediaries?arrow_forwardWhat is multi-channel distribution systems?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios