Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 15, Problem 8ALR
Summary Introduction
To discuss: Distinguish between direct response retailing and direct selling with examples.
The sales of merchandise to the ultimate consumers or customers are termed as retailing.
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