Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Question
Chapter 15, Problem 2C
Summary Introduction
Case summary:
Retailer C is the 3rd largest retailer in Country U. It is playing the catch up online and it has some benefits and also missed some of the opportunities. Customers of Retailer C are not aware of the available products, offers, and recent discounts.
It needs to improve the technical process of the search engine optimization.
It needs to be friendlier and some says that it is leaving many sales opportunities in the table.
Characters in the case:
- • Retailer C
To discuss: The priority Retailer W used to expand its business on online in abroad and whether it is important than the business in existing e-commerce operation in County NA.
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Chapter 15 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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