To discuss: The examples of retailers that demonstrate the concept ‘Wheel of retailing’. Also, describe the stages and the current stages.
Wheel retailing refers to the method of offering low prices to the consumers than the charge of current suppliers by the new marketers to move upward.
Explanation of Solution
Examples:
Products like cell phones, DVD (Digital Versatile Disk), a computer, and many more came with the lowest price and then they gradually increased.
The stages of wheel retailing are as follows:
- • Entry
- • Growth
- • Maturity
- • Decline
Currently product DVD is in decline stage, computer is in maturity stage, and cell phones are also in maturity stage.
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Chapter 15 Solutions
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