Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 15, Problem 2ALR
Summary Introduction

To discuss: The ways in which the retailers identify the target markets and the strategies to reach the market.

Target market refers to the segment of consumers who are most likely to buy particular products.

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