Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 15, Problem 9ALR
Summary Introduction

To discuss: The ways in which the internet changes the direct response retailing.

The sales of merchandise to the ultimate consumers or customers are termed as retailing.

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In online retailing, how are the marketers response to the issues in developing their marketing strategy?
What does Retailing include?
Explain your understanding on e retailing and what are the implication for e-retail marketing strategy.
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