MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 15, Problem 5LO
Summary Introduction

To discuss: The perception of AIDA and the affiliation to promotional mix.

Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increase the demand for their products and services they provide to the customers.

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Students have asked these similar questions
How does the promotional process fit into the marketing mix and what role does it play?
List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
In what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics  ?

Chapter 15 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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