MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 15, Problem 4LO
Summary Introduction

To Discuss: The elements of promotional mix.

Introduction: Promotions alluded as a set of actions, which convey the item, brand or service to the client. The thought is to make individuals mindful, pull in and actuate to purchase the item, in inclination over various other items in the market.

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Identify the seven components of the promotional mix.
Describe shortly the promotional mix forms.
Describe the elements and the goals of the Promotional mix.

Chapter 15 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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