MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 15, Problem 6LO
Summary Introduction
To Discuss: The perception of integrated marketing communications.
Introduction:. IMC is abbreviated as incorporated marketing communications, is a method to deal with making a bound together and consistent brand understanding for shoppers across various channels. It is a methodology utilized by organizations to brand and facilitate their communication effort.
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Chapter 15 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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