MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Question
Chapter 15, Problem 7LO
Summary Introduction
To Discuss: The causes that influence promotional mix.
Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increment the demand for their products and services they provide to the customers.
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Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Discuss the various form of promotional activities ?
Chapter 15 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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- Discuss what do you mean by the promotional mix? Please throw some light over the components of promotional mix by linking it with the theory of integrated marketing communicationarrow_forwardWhat tactics and marketing channels are included in the promotional strategy of a marketing plan?arrow_forwardHow does the promotional process fit into the marketing mix and what role does it play?arrow_forward
- Identify the promotional tool of Marketing mix which plays a persuasive , service and informative role and thereby link a business firm to its customers .arrow_forwardEvaluate each type of consumer sales promotion as it relates to accomplishing your promotional objectivesarrow_forwardWhat is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forward
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