MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 15, Problem 3LO
Summary Introduction

To Discuss: The tasks and goals of promotion.

Introduction: Communication process is a reciprocal method where the message as thoughts, considerations, sentiments, views is transmitted between at least two people with the purpose of making a mutual conception.

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Students have asked these similar questions
Describe the issues to consider when making promotion decisions
Define sales promotion, and characterize the differences between consumer and trade promotions
What is the main purpose of promotion ?

Chapter 15 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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