EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 15, Problem 15.6CTE
Summary Introduction
To discuss: Different execution styles and design two advertisements for a brand with same message and target audience with different execution styles and types of execution styles.
Execution style is an approach followed by marketers while putting an idea into the actual advertisement message by using tone, style, format and words for executing the message. Advertisement message can be presented in different execution styles.
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