EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 15, Problem 15.14MA
Summary Introduction
To determine: The cost per thousand (CPM) and cost per point (CPP) for each program.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
Summary Introduction
To discuss: The ways advertisers use this measure.
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