EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 15, Problem 15.16VC
Summary Introduction
Case summary:
Super Bowl xxxiv previously known as a Dot Com bowl it was an American football game for the championship of American national conference. The advertisement produced by Company E who is a global leader in online financial services company. Super bowl provides a large platform for many advertisers.
This advertisement ad is not worked out for all other companies but Company E experienced the challenges and turns out as profits it has altered the marketing mix strategies and to change the
From then, it continued to invest in the Super Bowl game.
To discuss: Factors played a major role in Company E decision.
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