EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 15, Problem 15.24MML
Summary Introduction
To discuss: About brands and to identify brands in an episode and to determine product categories are prevalent and the way brands presented and support the answer.
Brand is a term, design, name that are used by companies for identification purpose. It separates the goods of one seller to other sellers. Every company has its own brand identity. Generally brands are used in advertising, marketing and business.
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