EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 15, Problem 15.3DQ
Summary Introduction
To discuss: The reason for measuring advertising effectiveness as important and types of advertising that marketers do measure and the issues relating to the assessment.
Advertising effectiveness is an assessment of how far company’s advertisements are successfully achieved their objectives. The success or failure of any advertisement depends upon the proper planning, implementation, controlling and evaluation of advertisement strategies.
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