Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.4DQ
Summary Introduction
To discuss: The functions and roles of public relations in an organization.
Public relations is a promotional tool designed by organizations to maintain good relations with customers and public. It is the process of creating a favorable image of company in the minds of the customers as well as public through building relations. It is a mutual understanding between the company and its interested groups.
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Principles of Marketing (16th Edition)
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