Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: Major elements of firm’s advertisement strategy.
Advertisement strategy is an overall plan designed by every company in order to meet their organizational goals and objectives. Every advertisement strategy consists of two elements they are
- Advertisement message: The message should be clear and catchy and it should be easily understandable.
- Advertisement media: It refers to various different channels through which advertisement is done.
Expert Solution & Answer
Explanation of Solution
Major elements of firm’s advertisement strategies:
Generally advertisement strategies are framed by organizations to reach the targeted customers through advertisements. The following are the major elements of advertisement strategies of a firm.
Firstly there should be an advertisement strategy. Advertisement strategy is reviewed by client team and advertising agency that it should match with the advertisement objectives.
Creativity: Advertisements are created in innovative and catchy manner. By seeing the advertisement, customers are easily understand the content of advertisement and company products.
Message: Advertisement message is created in way that it should reach the target audience. It is simple, clear, and definite.
Media: Advertisement media is selected based on the nature of message and type of audiences that the company is targeted.
Budget: Advertisement budget is also a major element in advertisement strategy. It is the amount of money spent by a company on promoting their products.
Advertisers need to look into the other two aspects like sales and profit effects and communication effects.
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Chapter 15 Solutions
Principles of Marketing (16th Edition)
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