Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.2DQ
Summary Introduction
To discuss: The branded entertainment and advertainment.
Advertainment is a media that combines advertising and entertainment. In case of advertising, company promote goods and services whereas in entertainment; television, movies, songs that are used by companies to promote their products.
Branded entertainment is a new type of advertising. It is a complimentary to the firm’s advertisement strategy promoting a single brand in a unique and engaging way.
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