Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 15, Problem 15.18CC
Summary Introduction
Case summary:
Company A is one of the largest insurance providers in United States of America. They created an advertisement slogan ‘you’re in good hands’ to attract the customers. Company A brought Company M (Black metal music band) to retain their lost market share. They started to develop the market campaign.
The aim of the advertisement campaign is convince the customers that insurance for car is must than the price. This advertisement campaign helps Company A to position its brand to gain more competitive edge than its price-oriented competitors.
However this advertisement campaign changed the world of auto insurance advertising. These advertisements were not only effective but they were more creative also. Company A took company M to the next level by creating an own Twitter account for Company M.
Company A believes that it not much easy is to maintain the market share and market position. From all-out auto insurance advertising war states that how critical it is to maintain one step ahead of the competitors.
To discuss: Company A’s slogan without test of time become popular and longest slogan in advertising.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Chapter 15 Solutions
Principles of Marketing (16th Edition)
Knowledge Booster
Similar questions
- Home Depot Marketing and Distribution Strategiesarrow_forwardWrite the best answer in the blank. Here is your word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc). They purchase in bulk and generally have specific delivery requirements because of the types of products they purchase. Home Depot uses what basis of segmentation to target their “Pros”: _______________________arrow_forwardThis print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category: a) Self-Actualization b) Physiological Needs c) Love and Belonging d) Safety and Security e) None of the Abovearrow_forward
- Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept: a) Looking Glass Self b) Influential Self c) Ideal Self d) Extended Self e) None of the abovearrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: According to the video watched in class, explain how Ben & Jerry’s use activism to build their brand.arrow_forwardKFC is using what specific type of marketing in this ad: a) Ethical b) Corporate c) Philanthropic d) Consumer e) None of the abovearrow_forward
- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What did you learn about social media from our class?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: Discuss the principles learned in the NPR audio called I Buy Therefore I Am?arrow_forwardThis ad for Real Beauty Production is using what type of Affect: https://www.youtube.com/watch?v=qbD3MXdGKFo&t=27s a) Positive b) Visual c) Classical d) Photographic e) None of the Abovearrow_forward
- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What does it take to get consumers to try something new?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: Explain how marketers use scent marketing to persuade consumers.arrow_forwardQuestion: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness b) Positive Reinforcement c) Social Proof d) Instrumental Conditioning e) None of the abovearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning