Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.10MA
Summary Introduction
Case summary:
Company F is one of the online social networking sites that allows people to connect with each other. It has presently with 2.3 billion monthly users. It has targeted the advertisers using mobile advertisements for this purpose it announced the new mobile advertisement platform as Audience network.
There are other players like Company G and Company T in the field of mobile advertisement platform but Company F has stored a data which are relevant and useful for the advertisers.
Before it has placed advertisements on site but now it is passed to third parties. This creates a win to win situation for both company as well as advertisers. It earns more than 60 percent of revenue from advertisements.
To discuss: Mobile advertising and ways to measure its effectiveness and a report relates to findings.
Mobile advertising is a form of advertising tool for the marketers to promote products and services through mobile and other mobile devices. It’s just like focusing ad networks based on the mobile and other mobile devices.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
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State how you would manage ethical and legal issues in the digital environment.
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Principles of Marketing (16th Edition)
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