CONNECT CARD F/UNDERSTANDING BUSINESS
CONNECT CARD F/UNDERSTANDING BUSINESS
11th Edition
ISBN: 9781260294811
Author: Nickels
Publisher: MCG
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Chapter 14A.2, Problem 5TP
Summary Introduction

To determine: The responsibilities of a brand manager.

Introduction:

Brand name is the name of the company or a product that is used to identify that specific product or the company.

Brand manager is an officer responsible for the image building of the brand and to manage how the brand is to be structured and viewed by the target market.

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