CONNECT CARD F/UNDERSTANDING BUSINESS
CONNECT CARD F/UNDERSTANDING BUSINESS
11th Edition
ISBN: 9781260294811
Author: Nickels
Publisher: MCG
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Chapter 14A.2, Problem 4TP
Summary Introduction

To determine: The difference between a brand name and trademark.

Introduction:

Brand name is the name of the company or a product that is used to identify that specific product or the company.

Trademark is the legal name or registered name of the company that includes the name, logo, and slogan.

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