The meaning of word-of-mouth promotion and to mention other promotional tools. Introduction: Promotional tools are the activities undertaken by a company to increase sales of the products and to retain the consumers.

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Chapter 14A.8, Problem 23TP

Summary Introduction

To determine: The meaning of word-of-mouth promotion and to mention other promotional tools.

Introduction:

Promotional tools are the activities undertaken by a company to increase sales of the products and to retain the consumers.

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