The reason due to which there is an increasing focus being placed on non-price competition. Introduction: The strategy which is based on the methods all other competitors are applying is known as competition-based pricing. The price can be equal, high or low than the competitor’s prices. Pricing can be dependent on customer loyalty or the competitive climate.

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Chapter 14A.5, Problem 10TP

Summary Introduction

To determine: The reason due to which there is an increasing focus being placed on non-price competition.

Introduction:

The strategy which is based on the methods all other competitors are applying is known as competition-based pricing. The price can be equal, high or low than the competitor’s prices. Pricing can be dependent on customer loyalty or the competitive climate.

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