International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.4, Problem 2QS4
Summary Introduction

To Determine:

Treatment to be given to domestic and international buyers to apply dual pricing successfully.

Introduction:

When a product or service is sold in different markets at different rates, that pricing mechanism is known as ‘Dual pricing’.

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