International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14, Problem 9TU
Summary Introduction
To Determine:
Which one of the five product and promotion strategy from the product’s home market is used in the other market is to be identified?
Introduction:
A promotion is a type of marketing strategy, which is used to inform the consumers of the features of the product, service or a brand. The main aim of promotion is to increase the awareness among the customers, to create interest, and to increase sales of the product.
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International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
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